Website Planning Document

Cristhians Ruiz

Target Audience

"Cloudy Zone" audience will be, Professionals that depends on the weather to be efficient, Parents that need to take care of their children, sports enthusiasts, families and groups that relay in technology to plan their schedule.

Personas

Name: Carlos Ruiz.

persona1 image

Job title: Head of external facilites of a cable company.

Demographics:

  • 46 years old.
  • Married.
  • Father of two children.
  • 20 years of experience in his career.

Enviroment: Works with computers has to travel across the city and the country to supervise the external installation and maintenance of the company's equipment. Has family in other states.

Name: Adrian Bernal.

persona2 image

Job title: Sportman / BYUI student.

Demographics:

  • 23 years old.
  • Single.
  • Son and brother.
  • Getting an education and working for his goals.

Enviroment: Technology enthusiastic, his smartphone is the main source of news, and a tool for study and work. Has family in another country, travel across the city of Lima - Peru, a city with 10 million inhabitants.

Scenarios

  • Will the wheater affect our work schedule today?

  • Will the wheater affect my travel this weekend?

  • My children will need coats today?

  • Do y need to bring an umbrella to the city?

  • Can I visit my family tomorrow.